|
A
BRIEF HISTORY
It
is said that things are changed by either inspiration or desperation... in
this case it has been a little of both! When Dr. Lisa S. Newman founded
Holistic Animal Care in 1982, very little was known about natural health
care for pets. Concerned over her own pets' health problems, she found few
answer s
through traditional avenues so she drew upon her education in human
nutrition, homeopathy and alternative care and set out to research and
develop safe, effective programs for all pets. The information she gathered
soon became of interest to others and proved to be effective. Today Dr.
Newman's work and reputation are internationally renowned.
A
lack of quality and truly natural pet supplements and an overwhelming sense
of betrayal by products that fell far short of their advertising claims, led
Dr. Newman to create her own product line in 1988. These products have since
helped address many health and behavioral issues when other alternative or
 medical
approaches have failed. Today, Azmira Holistic Animal Care® is one of the
few companies whose products are formulated by an experienced natural
products researcher, instead of to a person concerned with "product
development and marketing" or someone who "knows ingredients" but with very
little experience using them successfully with animals.
In 1991, Dr. Newman was joined by Marcy
Merin. As a former client, Marcy had witnessed such a health improvement in
her own dogs that she wanted to share in the growth of the company so that
many more animal caregivers could benefit as she had. Together, with the
help of an exceptional staff, an in-depth understanding of how nature works
for pets, years of documented professional experience, adhering to high
ethical standards and truthful promotions, they have grown from pioneers to
leaders in this exciting field.
|
