GET THE FACTS ONLY: "Natural" & "Premium" vs. AWARD WINNING Azmira Holistic Animal Care > DRY DOG FOOD COMPARISONS

ITEM or INGREDIENT

Azmira Classic

Azmira LifeStyle

Innova

California Natural

Precise Sensicare

Precise

Precise Plus

Nature's Recipe

Bil-Jac

Petsmart Oven Baked

Petsmart Authority

Nutro Natural

IAMS

Eukanuba

Science Diet Lamb & Rice

Solid Gold

Wellness Lamb

Wellness Chicken

Beneful

Owner is PhD. Nutritionist

YES

Gave Certified Proof of Claims

YES

TRAINED SUPPORT STAFF

YES

Fresh Barrier Packaging

YES

Apprx. COST per DAY**

$0.68

$0.78

$0.92

$0.97

$1.09

$1.02

$1.07

$1.89

$1.21

$0.99

$1.78

$1.23

$0.97

$0.99

$1.19

$1.36

$1.39

$1.34

$0.87

Daily Ration - 50 lbs. dog

2 cups

2.11 cups

2.73 cups

2 + cups

3.5 cups

2.75 cups

2.5 cups

4 cups

3.5 cups

2.25 cups

2+ cups

3.5 cups

3.25 + cups

2.5+ cups

3.25 cups

First Ingredient Listed

Beef Meal

Lamb Meal

Turkey

Lamb Meal

Chicken Meal

Wheat

By-Product

Lamb

Lamb Meal

Chicken

Lamb

Lamb Meal

Lamb

Chicken

Corn

Whole Meat (water weight)

NONE !

2 types

NONE

Chicken

NONE

2 types

1 type

Lamb

NONE

Chicken

Lamb

NONE

Lamb

Chicken

Beef

Crude Protein/Fat/Fiber

22/8/4

24/14/3

21/11/4.5

22/12/4.5

24/14/3.5

26/16/3.5

20/10/4

27/18/4

25/14/3

22/12/4

21/12/5

26/15/4

23/14/4

19.5/13/2.5

22/8/5

26/14/2.5

25/14/3

25/10/4

k-Calories per cup

445

406

557

430

no answer

apprx. 400

no answer

323

328

no answer

"Whole" Ground Grains

4 TYPES !

NONE

Wheat

NONE

1 TYPE

2 TYPES

NONE

Fruits &/or Vegetables

4 TYPES

5 TYPES

NONE

1 TYPE

NONE

3 TYPES

2 TYPES

Proteinated Minerals

5 !

NONE

Probiotics / Digestives

Not Needed

YES

None used

YES

None used

Chicory Root

None used

YES

None used

"Gimmicky" Ingredients/Promo

NONE !

Sprouts, etc.

"Simple"

"Natural"

Dried Cheese

"Botanicals"

"Natural"

"Integrity"

Glucosamine

"Real Lamb"

Glucosamine

"Real Ckn"

Result based

"Superior"

Blueberries & Amaranth

"Whole" Foods

"Real Beef"

UNHEALTHY INGREDIENTS*

NONE !

6 TYPES

2 TYPES

4 TYPES

8 TYPES

6 TYPES

5 TYPES

9 TYPES

4 TYPES

8 TYPES

5 TYPES

7 TYPES

8 TYPES

7 TYPES

2 TYPES

3 TYPES

10 TYPES

*di-Calcium Phosphate

NEVER

YES

Not Clear

YES

*BHT, BHA, Ethoxyquin,etc.

NEVER

BHA & So. Propionate

OTHERS

*Sugar &/or Salt

NEVER

YES

BOTH !

YES

3 TYPES

*Yeast (all types are liver toxins)

NEVER

YES

*Soybean; Soybean Meal

NEVER

YES

*Corn; Gluten; Ground

NEVER

2 TYPES

YES

2 TYPES

YES

2 TYPES

*Wheat; Ground Wheat

NEVER

YES

2 TYPES

YES

*Beet Pulp (even "sugar removed")

NEVER

YES

*Tomato Pumace, Cellulous

NEVER

YES

*#Wh. or Brn. Rice; Flour, Bran

NEVER

2 TYPES

Brewer's

YES

Brewer's

3 TYPES

4 TYPES!

Brewer's

2 TYPES

1 TYPE

NONE

MISC.FILLERS & INGREDIENTS

NEVER

Potatoes

NONE

By-Product CKN MEAL

Egg Product

Liver Digest

Egg Product

NONE

Potatoes & Rye Flour

WATER !

ANIMAL FAT SOURCE

NEVER

Chicken

NONE

Chicken

"Animal"

NONE

"Animal"

NONE

Chicken

"Animal"

NONE

Tallow

** Cost basis determined by local price

"+" cups indicates that weight of kibble per cup is heavier, although the manufacturer claims low feeding volume, i.e. 2 cups per 50lbs. (by 8 oz. measuring cup) -- but their "cup" is 4 oz. to 6 oz. of food instead of 3.7 oz.

on smallest sizes available.

of Azmira's "8 oz. cup." This amounts to you feeding up to 3 1/2 POUNDS MORE PER MONTH of other natural brands -- That's why Azmira is known as an award-winning high quality, nutritious AND cost-effective diet!

# Introduced at the IAMS National Symposium 1998; 'RICE" as a staple is known to help create canine diabetes. Why does IAMS and others still use it?!

Does this mean your pet's health is their goal? It is here at AZMIRA!

Beef meal, lamb meal and chicken/turkey meal are NOT "by-product meal" - simply the more nutritious dehydrated whole muscle meat.

Azmira Canine Nutrition has won numerous awards including "TOP FOOD" from the consumer magazine WHOLE DOG JOURNAL ( 2001, 2002). AZMIRA: beyond natural - its real nutrition!

Ingredient Certification

Actual third-party certification, rather than marketing materials, is the only guaranteed "proof" to you.

Beware of misleading phrases; for instance "ground..." rather than "whole ground ..." grains.

TRAINED Support Staff

Able to accurately answer specific product questions.

Will not "sell" but rather educate you!

This indicates the use of cheaper grain as filler; only the WHOLE ground grain contains all vital nutrients.

Fresh Barrier Packaging

Protects fresh ingredients for best nutrient value.

Your pet receives more nutrition, not rancid food.

Another popular trick is to list whole meat first (i.e. chicken) to "imply" more meat is used when in fact it has

Apprx. COST per CUP

Regardless of "bag" cost, amount "fed" is priced!

Feeding more is hard on your pet and wastes money.

up to 82% water weight - not dietary protein! Certainly it is cheaper to provide more protein through grain

Daily Ration - 50 lb. dog

Amount actually required is based on food density.

Provides more nutrients for the $ - due to less fillers.

filler rather than the more expensive and higher quality meat found in dehydrated, concentrated animal

First Ingredient Listed

This indicates the heaviest of ingredients used.

Is misleading with meat protein, when fillers are used.

source protein such as Azmira uses. Why would your manufacturer do this to your pets? FOR PROFITS!

Whole Meat (water weight)

Whole meat contains up to 82% water, not nutrition!

This robs you financially and your pet nutritionally.

Marketing, rather than giving the 'supposed' nutrition you are paying for is more profitable

Crude Protein/Fat/Fiber

22% protein/8% fat/4% fiber is optimal more/less can break do

but robs your pet of nutrients. Marketing formulas such as kidney, dental or weight-loss diets

k-Calories per cup

Amount of "energy" available.

Misleading as nutrients come from food, not calorie laden fillers.

or specialty ingredients (glucosamine, botanicals) triggers product interest but cannot provide

"Whole" Ground Grains

Only the whole grain contains ALL available nutrients.

"Ground" is misleading marketing: it's not "WHOLE" ground.

therapeutic levels needed to truly meet your pet's individual long term needs cost-effectively.

Fruits &/or Vegetables

Provides most vital trace minerals for health.

Can also provide nutrient rich fiber instead of empty fillers.

Ask your pet food manufacturer to explain their nutritional philosophies

Proteinated Minerals

More potent and less toxic than chelates or others.

This robs you financially and your pet nutritionally.

& in-depth understanding of their formulas then call Azmira Holistic Animal Care and Nutrition.

Probiotics / Digestives

These can not remain viable on or in kibble.

zmira does not need help with the digestibility of its kibble.

Find out why we are award-winning and internationally acclaimed.

"Gimmicky" Ingredients

Can you identify the marketing gimmicks from the truth regarding real nutrition?

*CHEAP FILLERS

Often hidden in the label as "healthy, wholesome" ingredients but are actually only cheap fillers

F.A.D.S. False Advice Delivers Sorrow!

*di-Calcium Phosphate

A mineral synthesized to act as an alternative binder in supplements; also adds weight to dry foods as a cheap filler!

*BHT, BHA, Ethoxyquin, etc.

Azmira's Dr. Newman was among th efirst to write about these dangerous preservatives, now known to be carcinogenic!

Knowledge plus Quality equals Success!

*Sugar &/or Salt

Sugar and salt are mostly used as weight/filler. Salt creates kidney stress. Sugar disrupts digestion to mimic "energy."

Many claim "quality ingredients" yet cannot prove it. Azmira can!

*Yeast (all types are liver toxins)

Even nutritional yeast can burden the body. B - vitamins and trace minerals are best given in bioavailable supplements

Don't be fooled by slick marketing!

*Soybean; Soybean Meal

DOGS CANNOT ASSIMILATE SOY. It creates bloat! Only used as a cheap filler; Dogs lack lysine for this vegatable protein dig

*Corn; Gluten; Ground Corn

Mostly used as filler and "energy," a cheaper feed grade is used rather than human grade. Can create sugar imbalance.

Call for free information on natural pet care

*Wheat; Ground Wheat, Bits

Another cheap source of "protein" filler - can lead to joint inflammation, poor condition & skin allergies.

Dr. Newman's Holistic Animal Care LifeStyle

*Beet Pulp (even "sugar removed")

ALWAYS had the "sugar removed" as it is a waste product from sugar extraction! Used as a very cheap filler.

1-800-497-5665

*Tomato Pomace

Current gimmick (Lutein/eye health) this waste product from juice extraction has few nutrients left! Mostly a fiber filler.

Speak to this authorized dealer about Azmira's complete line of foods, treats, supplements

*Rice; Ground Rice, Bran

The cheapest, most widely used fillers. Iams proved "rice" can cause diabetes and still uses it! #

and supplies. Proven to stimulate specific outcomes through systematic applications

MISC. FILLERS

It amazes us the amount of ingredients used in pet food that are dirt cheap and/or unhealthy!

Azmira quickly reverses symptoms.

ANIMAL FAT SOURCE

Animal Fat is often from rancid renderings and/or tallow. Very toxic to cats; creates many symptoms and conditions such as

Azmira's trained support staff will gladly provide in-depth answers.

# 1998 Iams Nutritional Sumposium presented by:

Dr. Gregory Sunvold / Dr. Guy Bouchard

Call 1-520-886-1727 or 520-293-6639

A word on "organic" diets: They contain mostly cheap, cast-off trim cuts. Same for fruit and veggies - organically grown rotten fruit is still rotten!

It is simply too costly to use organic "healthy, whole muscle" cuts and fresh organic produce! So pets are feed the cast-offs.

Demand the best…Demand the truth!

Azmira: Beyond Natural, It's REAL Nutrition!

ACTUAL INGREDIENT LISTS, MARKETING MATERIALS AND CALLS TO COMPANYS' "CUSTOMER SUPPORT" WERE USED